English Abstract
Abstract :
This study is part of descriptive research that aims to capture, analyze and evaluate the characteristics of a particular group or position in order to obtain sufficient information.
The study is based on descriptive studies that aim to describe the characteristics of the study problem accurately and comprehensively, and to identify the current reality, relying on the collection of facts and analysis to draw conclusions and try to develop recommendations and proposals that serve researchers.
In this study, the researcher used the survey method, an organized scientific effort to obtain data, information and descriptions about the phenomenon or group of phenomena under consideration from the marginal number of vocabularies of the research community and for a sufficient period of time to study.
The researcher as well relied on the analytical descriptive approach in analyzing the results of the study. The descriptive approach was used to study the scientific problems by surveying the opinions of those concerned as the appropriate method for the variables of the study, and its objectives and hypotheses to reveal the actual reality of the role of public relations in the Islamic Banks of the Kingdom of Bahrain.
The study reached some results and the most important parts of them are: that what the Islamic and traditional Banks do of administrative work is the same as the work of any Bank, it works in the same format as any Bank in the Kingdom of Bahrain in terms of organizational structure despite the change of name of the Department of Public Relations As mentioned earlier, Islamic Banks perform these administrative roles, such as supervising and following up on all matters relating to printing the institution's mark, issuing and publishing the monthly publications and publications, writing and following up the press releases and news, establishing and organizing special events and following up the competition companies. Issuing, supervising and following up all the publications of the Bank from brochures, posters, checks, all official documents of the institution, following up the updating of the website, preparation of the annual report, establishment and preparation of media and advertising campaigns, arranging interviews both inside the institution or with the media and paying attention to the internal and external audiences. Exhibitions and dissemination of information on shares.
Among the most important recommendations recommended by this study is the creation of an independent public relations and media management department to be followed by senior management. The Department of Public Relations and Media is isolated from the advertising department, as the first is providing information services to the internal public and communicating with them. The second is the advertising and advertising of the Bank. Organizing a union or association that includes public relations and media departments for all Islamic Banks to exchange experiences and benefit from the advancement of Islamic banking. Create an independent budget for the Public Relations and Media Department. Do not follow the centralization in the management of public relations and media and give more powers to the managers of public relations and media. Organizing and participating in conferences and forums related to public relations in the banking field, especially public relations areas, both internally and externally.
