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Effects of the use of social media on brand equity : An empirical study of Bahrain as a tourist destination.
Sulaiman, Hala Ahmed
Effects of the use of social media on brand equity : An empirical study of Bahrain as a tourist destination.
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College of Business Administration
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Branding Marketing -- Bahrain -- Dissertations
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Communication in marketing -- Bahrain --…
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Internet marketing -- Bahrain -- Dissertations
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Place Marketing -- Bahrain -- Dissertations
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Social media -- Bahrain -- Dissertations
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Social media -- Economic aspects -- Bahrain --…
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Sulaiman, Hala Ahmed
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Tomazos, Konstantinos
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University of Strathclyde
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