English Abstract
Abstract:
Globally, fintech is a rising industry however each country is working at its specific pace. Kingdom of Saudi Arabia (KSA) and United Arab Emirates (UAE) are amongst the countries in MENA region that are ahead of others in terms of total fintech start-ups, received investments, global ranking, internet banking penetration, regulatory readiness, and ecosystem initiatives (Findexable, 2022). While Bahrain is also working towards open banking regulations and its general regulatory readiness is high, it still faces the challenges of fintech adoption across industries (Bahrain Fintech Bay, 2022).The central aim of the research was to explore different factors that influence adoption of fintech services in Bahrain. The aim was divided into objectives of identifying these factors, exploring these factors, collecting primary data for these factors, and making conclusions and recommendation for the end users. To achieve the aim, a random sample of 100 valid response was collected and the data was analysed using correlation and regression. The research findings identified the most effective factors, listed in order of importance, are reliability, information quality, trust, security / privacy, perceived ease of use, and design. The finding also implied that customer trust should be built to increase the fintech adoption rate. These findings contribute valuable insights into the dynamics shaping the adoption landscape of digital payment fintech services in Bahrain.
