English Abstract
Abstract:
Previous studies have reported that trust is the main issue that needs to be resolving. [9]. Trust
proficiently leads people or organizations to acquire maximized benefits and potentially gives an
organization a competitive advantage in markets, communities, and hierarchies. The extent of this
study revolves around develop consumer trust in the quality of cosmetic product scope. Researchers
have shown an increased interest in the cosmetics field as the average annual growth in the last twenty
years is 4.5% and the rate of growth presume to continue over 3%. The objectives of this research are
to (1) understand factor involves in the process of build consumers’ confidence and trust virtually in
offline and online business, (2) to determine the prominent information need to be an underline in
marketing strategy, and (3) to understand how trust can affect consumer preference on cosmetics
product. This study underlined cosmetic price, cosmetic brand name, and cosmetic country of origin
are the prominent information that needs to underline in marketing strategy. Important issues
addressed and recommendations made for prospect research.
